Identify specific members of the community who are key influencers and thought leaders in the category of your brand messaging or activation.
Highly Specific Targeting & Direct Outreach
Produce an article about your business which will be published on the Africatown website and shared across Africatown social platforms.
Informational video on the your business (can either use yours or produce a new one) and share the video across all of Africatown’s platforms.
Your website shared across Africatown social pages with call to action
Same as video
Messaging across our SMS database among those who have identified themselves as interested in activating or being updated around your brand messaging or activity.
Placement of the your message inside the Africatown Mobile Application with a click through for more information. Additionally, once the schedule of activities is set, they will all be listed in the mobile app and be made easily accessible to the community.
Exclusive and custom newsletter detailing the your business. Have you heard about... ?
Pre-Campaign Interview - talk directly to the community in long format and answer questions and offer feedback.
Flyer & Brochure distribution at key community and lifestyle locations where those who might be inclined to take advantage of your business would congregate.
Grassroots / Guerilla Marketing
Coverage of year end event on Africatown website
Sharing of event photos and videos on Africatown social media platforms
Podcast Interview to share with the community about program success